Labour MP for Wakefield, Mary Creagh, joined the team from Arriva Yorkshire to officially launch the start of the third annual Catch the Bus Week.
Running from 29th June to 5th July, Catch the Bus Week is an industry-wide initiative being supported by sustainable transport group Greener Journeys, which urges people to try using the bus instead of their car for certain journeys.
Donning their giant green promotional foam hands at Wakefield Bus Station, the group were actively promoting the social, economic and environmental benefits of bus usage to passengers from across all walks of life.
Nigel Featham, regional managing director for Arriva Yorkshire, said: “Catch the Bus Week is a fantastic opportunity that helps celebrate all the benefits of bus travel. We are proud to support the campaign, and what better way to do this than by giving away free travel to encourage more customers to jump on board the bus this summer!”
Ms Creagh added: “Buses are the lifelines of our city. They reduce congestion, get people to work, drive economic growth and keep communities alive. I’m backing Catch the Bus Week to encourage people who don’t normally take the bus to give it a try.
“It’s particularly exciting to be celebrating the launch on board one of Arriva’s new Sapphire vehicles, which will deliver a big improvement in customer experience.”
To do its bit to boost the initiative Arriva Yorkshire is giving away free day saver tickets online throughout the course of the week; allowing more people than even before the chance to see for themselves just how easy, affordable and efficient bus travel can be.
For further press information and images please contact:
Eve Marie Ginever
PR & Communications Manager
07920 415 277
For media enquiries outside of office hours, Arriva can be contacted via its 24-hour media pager service on 0762 392 0615.
Notes to Editors
Arriva UK Bus is part of Arriva plc, one of the largest passenger transport providers in Europe, employing some 54,500 people and delivering more than 2.2 billion passenger journeys across 14 European countries every year. It is currently operates a fleet of some 5,900 vehicles in the UK alone, providing services in the North East, North West and South East of England, Yorkshire, the Midlands and Wales.
In addition to the Arriva-branded networks, it also operates locally branded bus services including Wardle Transport, Yorkshire Tiger, Network Colchester and Green Line, which provides regular coach services between central London and the Home Counties.
In 2010, Arriva was acquired by Deutsche Bahn, and is now responsible for the growth and development of all Deutsche Bahn’s regional passenger transport outside of Germany.